New Launch of webstore

It is a pleasure to announce that Omar Afridi's webstore is available now. In his modest London studio, Omar Afridi – flanked by Hayate Ichimori and Jun Kikuta – takes his first steps in developing a uniquely iconoclastic menswear collection. Afridi simultaneously forges collaborative links with highly skilled artisans to ensure that production facilities in the UK and Japan will be able execute his visionary designs to perfection.

“THE ETERNAL RELEVANCE OF THE PRIMITIVE”
Deeply sensitive to the sanctity of Nature, Omar Afridi infuses his love of
primitive elemental creativity with modernity. Afridi believes in treasuring
resonant, ethnic traditions, and renewing the best of our collective past;
saying, doing, making, wearing, and sharing, are all vital aspects of ourselves.